"I find the column inspiring and helpful to me in running my own small business."
"I've been working with patients for almost 10 years as a Chiropractic Physician. I'm always looking for new ways to increase awareness of the valuable clinical services provided at my centers. Bruce Freeman has given me insightful ideas to assist in my marketing efforts. I rely on his 'Ask the Small Business Professor' column to keep me abreast of new trends and developments in the field. I couldn't ask for a more knowledgeable and capable advisor as my companies move forward into providing nationwide healthcare for patients."
"Bruce Freeman, The Small Business Professor, is a most valued and enthusiastic guest contributor to the business segment of our radio show dealing with the challenges facing today's entrepreneurs. His practical and insightful advice has served to enhance our ability, as broadcasters, to help business owners move ahead in their various fields of endeavor. ....Thank you, Bruce."
"The Small Business Professor is a site that should be bookmarked by every entrepreneur. In today's business environment, it is difficult to gather information and obtain answers to the myriad of questions that face business owners. Bruce Freeman's 'Ask the Small Business Professor' column is an excellent resource that provides guidance, up-to-the-minute information, mentoring, and more."
"'Ask the Small Business Professor' is a must read for small business owners looking for free expert business advice. Using a Q&A format, Bruce Freeman covers important small business topics weekly by bringing in recognized experts on subjects including accounting, legal issues, trademarks marketing and sales. Don't miss it!"
Marketing, Public Relations and Media Solutions
Business needs the public relations function in order to build both recognition and reputation which help to sell products or services. Public relations, and the narrower focus of media relations, contribute to the milieu of the overall marketplace for each business segment, meaning the specific reputation of products, customer service, personnel and competition for that segment.
While there is no substitute for the most powerful marketing tool known to man, word of mouth, it is risky to rely exclusively on it for business success because of its inherent inefficiency. Business owners and executives should spend their valuable time running the business, selling products and services, not talking to the world one-on-one to prove viability. This is where the media comes in; media has the power to get the attention, information and reputation of a company across to many potential customers at one time.
The question is: how does a business attract the media's attention? The answer lies in the relationships knowingly, and purposefully, created and maintained by media relations' professionals. ProLine Communications professionals make it their business to build and focus on the relationships that produce public relations results.
ProLine Communications has spent the last 20 years building and maintaining relationships with local and national media. ProLine personnel have the experience with marketing, public relations and media relations strategies that work. We know how to advise you, whether you are introducing your first product or have been in business for years.
ProLine Communications recommends the kinds of services that are most efficient and effective at a reasonable cost based on your needs, but you are primarily purchasing the knowledge, access, attention and respect that come with relationships it has taken years for us to build. Everyone knows that in real estate, the key to success is location, location, and location. In marketing and media relations, it's relationships, relationships, and relationships and we bring the power of those relationships to work for you.
You may reach ProLine Communications through the contact information on this website or by clicking through to www.prolinepr.com
Riveting, effective and practical education involves collaboration...